A week into the 2017 season, the official Twitter hashtags have been used to mark Opening Days, big plays, and rain delays. There is a lot to be excited about this season and these hashtags give fans and franchises ways to create buzz. This is not new, of course, but this represents a more coordinated effort from Day 1.

So, how do they look? Some are classic (#STLCards), some are clever (#RootedInOakland) and some are clunkers (#WelcomeBackBaseball). Some seemed to grow out of longer campaigns (#LGM) and some drew energy and inspiration from last year’s playoffs (#RallyTogether). Others seem to have been made up on the spot (#MNTwins). Here is my take on the tags. To create my rankings, I used the following questions:

  • How well does it capture the spirit of the franchise?
  • How well does it represent the organization and the fan base?
  • Can it excite fans inside and outside the target market?
  • How well will it stand up over time?
  • Is it creative?
  • How long is it?

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30. #WelcomeBackBaseball. It tells us nothing about the franchise and give fans nothing to be particularly proud of. Alternatives: #CoffeeCrew, #SonsOfGriffey, #BigUnity, #Chapulines

29. #OurSeason. Sorry, it’s not. Even if it is, it’s not unique or inspirational. Alternatives: #DiamondsAreForever, #SnakeBite, #EveryDayImSlitherin

28. #Reds. You’re not trying. Alternatives: #CinCity, #BigRed, #BigRedMachine

27. #Astros. Do you know how this whole hashtag thing works? Alternative: #ShootForTheStars, #HTown, #RememberWereInTheALNow

26. #Nats. Also not trying. Alternatives: #HarpersBazaar, #TopTalent, #GridlockGrit, #Dusty

25. #ChopOn. Midgrade offensive. Mind numbing lack of creativity. Alternatives: #Bravos, #AtLeastWeHaveANewStadium, #SunTrustIssues, #TurnerTown

24. #WhosYourTiger. Cheeky, but also childish. The city and the franchise have too much history to reduce themselves to this. Alternatives: #ReadyToRoar, #TigerPride, #MiggyMiggyMiggyCantYouSee, #BigCats

23. #ThatsCub. I would expect more from the reigning champs and the brains in the Epstein administration. Alternatives: #FlyTheW, #Cubbies, #ReignDelay, #FirstCity

22. #LetsGoFish. Meh?! Nothing to get excited about, plus it takes me back to the 1980s Patriots-Dolphins “Squish the Fish” days. Worse than that, it reads like a bad bumper sticker: “Gone fishin’.” Alternatives: #BienvenidosAMiami, #FindingIchiro, #GoneFishin

21. #LetsGoBucks. Took exciting a roster and too historic a franchise to mail it in like this. Alternatives: #WereAllBucs, #PirateLife, #PirateLifeForMe

20. #LetsGoDodgers. Ditto. Alternatives: #DodgerBlue, #ILoveLA

19. #LetsGoPadres. Ditto. They only come in a tick higher because the bar for the team isn’t as high as it it for Pittsburgh or Los Angeles. Alternatives: #PadreWay, #SomosPadres

18. #RockiesEveryday. The Rockies are trying, but I doubt even the diehard fans can’t bring it everyday. Alternatives: #RockSteady, #WeBeginToRockSteady, #CoorsCrush, #RockyMountainHigh

17. #BronxBombersAreBack. Way too long. They are usually in the hunt. The tone is off for a top tier franchise. Alternatives: #BronxBombers, #Yanks, #NYYankees

16. #GoPhils. Give the Phillies credit for being more concise (cut the “Let’s”) and colloquial (“Phils” instead of “Phillies.” Beyond that, middle of the plate fare. Alternatives: #PhillisPhanatics, #Phanatics, #PrayForClay

15. #SoxGameday. Meh? Potential confusion with the Red Sox and any tweets from either team’s pre/postgame team. Alternatives: #ChiSox, #Throwbacks

14. #MNTwins. Quick, we need a hashtag for the Minnesota Twins. How about #MNTwins? Done! That is not you can imagine the conversation going. #TXRangers…#CORockies…#AZDiamondbacks…Where does it stop? Alternatives: #TwinCities, #MauerCowbell

13. #LonestarGrit. The Rangers are trying to shoehorn lots into this hashtag. Give them credit because it almost works. Alternatives: #TheStarsAtNight, #BatsInTheBeltre

12. #LGM. They get points for brevity, and my understanding is that this has some legs. Still, I feel like this hashtag can go off the rails with typos and potential interference from other ones. Alternatives: #CitiFolk, #NoahAndTheWheeler, #Familia

11. #RaysUp. This contributes to the ever present confusion between ‘raise’ and ‘rise.’ This is not good for grammar purists. Plus, it they go too high they’ll get tangled up in the crazy catwalks at the Trop. The Trop is not good for baseball purists. Alternatives: #TropItLikeItsHot, #LiveLongoriaAndProsper

10. #WeAreSF. Straightforward, classy, classic. Alternatives: #SplashCity, #SamardzijaAndBumgarner, #BayBall

9. #TheHaloWay. Simple, and speaks to everything between the lines and in the organization. Alternatives: #ItsATroutTroutTroutTroutWorld, #LAAA

8. #RootedInOakland. You have to give the franchise credit on two fronts here. First, they always find a way to make the city and the League take notice. Second, they have remained where other teams have bailed on this side of the Bay. Alternatives. Alternatives: #OakTown, #AnElephantNeverForgets, #ElevateTheElephant

7. #WinDanceRepeat. I feel like the Sox danced themselves into a corner with this one. Will it stand up? It works when the new “Big Three” (Benintendi-Bradley Jr.-Betts) are healthy and in the hunt, but it has already been awkward early in the season. Also, it’s longer than it needs to be. Alternatives: #BStrong, #UpAllNightToGetMookie, #BoSox

6.  #LetsRise. Give credit for the optimism, the symbolism and the “Let’s” that unites fans and club. Alternatives: #JaysForDays, #TriedAndTrudeau, #MeasuredInMeters

5. #ThisIsMyCrew. Fresh, funny, respectful of the franchise and the fanbase. It all works. Alternatives: #BrewCrew, #RememberWereInTheNLNow

4. #RaisedRoyal. Clear, Classy, Classic. Alternative: #WearTheCrown

3. #STLCards. Though it’s cut from the same cloth as #MNTwins, #STLCards rises above for the way it captures the classic logo. It links history to the hashtag in an elegant way. Alternatives: #Cards, #InTheCards

2. #Birdland. It’s direct, connected to the franchise’s history and almost poetic. Bravo, O’s. Alternative: N/A

1. #RallyTogether. Like the Red Sox hashtag, this one grew out of the pennant push last year. Unlike #WinDanceRepeat, however, it has some staying power and it’s not as dependent on personnel. The “Together” here unites fans and franchise in a way that works. Alternative: N/A

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